Marketing Is Not Just A Marketing Endeavor - 2234 Words

Without marketing, a business no matter how genius and innovative, the concept will fade away amongst the sea of other failed businesses. Public perception is not just a marketing endeavor; the larger a business gets the greater need for a department to help assist with the public perceptions of the company( Ogden Ogden, 2014). Marketing is not as easy as making up media advertisements; it is methodical process in which every step is crucial to the overall long term success of the product ( Ogden Ogden, 2014). Marketing is the basic concept of selling or buying products and services. This is generally some type of exchange of money, services, goods, or ideas. Advertising has vastly changed since the creation of the printing press;†¦show more content†¦The marketing strategy is simply put, the mix of all the efforts is included in the marketing strategy, and it is of course the positioning strategy that the company will use to increase their customer base vs. their competitors. According to Clow Baack (2010), A product s position is based on two elements, the product s standing relative to the competition and how the product is perceived by consumers, (para 1). In order for a company to be successful, there are many pieces of the puzzle to fit together. Just like a puzzle, those pieces have specific places or it does not fit correctly. A successful company (Clow Baack 2010). The consumers will have to understand who their target market is, and segment that market correctly, and the market will find the right methods to provide those messages to their consumers (Clow Baack 2010). An Integrated Marketing Strategy for Tide detergent will be explored. A brand is the sum total of characteristics that a consumer or potential customer attribute to a service or product. Brands can be very important for a company as it is often their primary source of competition advantage and highly valuable assets (KLARA, 2014). A brand helps to strongly influence consumers to purchase by getting consumers to base their purchasing decisions on different factors other than simply price (KLARA, 2014. Consumers will feel a certain way about the ad and even witness the personality of when developing